We understand solid business practices and the value of the mass media as a powerful part of your marketing mix. We're passionately committed to understanding our clients' business, identifying current and future needs and proactively delivering strategic, timely and measurable solutions. We know our continued success depends on our ability to anticipate industry trends and treat client dollars as if they were our own.
And we realize the importance of personalized, pro-active, on-time account servicing. - that’s why you will always deal with our key people.
A nine-year veteran in the regional marketing and communications arena, Jeanne started her career at Singapore Tourism Board’s Asia Office where she handled the advertising and promotions for the board’s ASEAN office. After three years, she moved to its corporate communications division coordinating PR for France and Italy. She then joined Regional PR agencies Michael de Kretser and Ruder Finn Asia as Account Manager and Senior Consultant respectively. Her clients at Michael de Kretser included the Singapore Zoological Gardens, Raffles International and Siemens Medical Instruments. At Ruder Finn, she specialized in healthcare communications where she handled the regional PR portfolios for Pfizer, Novartis and Pharmacia. She spearheaded the launch of Celebrex and managed issues for Viagra in Singapore.
After two years at Ruder Finn, she was headhunted to join AXN Asia, the 100% Sony-owned action and adventure cable channel, one of top three cable channels in Asia. As Senior Manager Marketing and Communications at AXN, Jeanne was predominantly in charge of the channel’s East Asia feed (principally Philippines, Malaysia, Thailand, Singapore and Hong Kong) as well as the channel’s South Asia and Taiwan feeds. As part of her role at AXN, she helped develop the channel’s advertising, public and corporate relations strategies, and project-managed their major consumer events like the AXN Challenge, a series of multi-disciplinary adventure races in Hong Kong, Singapore and the Philippines.
Her strengths lie in event management, PR and marketing strategy as well as media relations.
Deborah Abraham brings with her a blend of both journalistic and PR expertise.
Deborah began her career as a journalist on the daily tabloid The Star in Malaysia covering political and trade issues. She then joined the Television Corporation of Singapore as a producer on the breakfast show- AM Singapore- a daily live magazine program that aired news, current affairs and entertainment. She then hosted the show for two years- interviewing and meeting influential personalities from all walks of life.
Wanting to hone her skills behind the camera, Deborah joined independent film and documentary company- Fringe Films. Here she produced some of Singapore’s most credible English program series such as Streets of Singapore, C Files, Young Wonders and Road to Renaissance.
Deborah was instrumental in the first joint venture between an international broadcaster- Discovery Channel Asia and Singapore TV 12. She pitched and produced the documentary Burning Earth - aired on both channels –and received two nominations for best documentary in 1998 at the Asian Television Awards and the New York Film Festival. Deborah was then headhunted by the National Geographic Channel Washington to host and report on a 13-part environmental series, Earthpulse, which covered 5 continents and 12 destinations. The programme aired in the year 2000 to 100 million households in 128 countries.
Deborah has also extensively produced corporate videos. Among her credits are Banyan Tree Resorts, Peribit Healthcare Systems, Infocomm Development Authority of Singapore (IDA), Hewlett Packard, Ministry of Community Development and Ministry of Law, Singapore.
