One Giant Leap, Compelling Communications and Public Relations



	Media Relations http://www.online-pr.com/Holding/a040916_Media_Relations___The_Basics.PDF For a really good article on the basics of media relations http://www.publicityinsider.com/index.asp A public relations pro shares his inside secrets for getting free publicity. The website is dedicated to teaching how to write a winning press release and score big publicity -- without spending a fortune. Tons of free articles, tips, how-to's and much more. Marketing: www.marketing-interactive.com for up-to-date- information on marketing trends in Singapore http://www.media.com.hk the online version of premier marketing and communications weekly in Asia http://www.prmuseum.com/ American site - Learn about how ideas are developed for industry, education, and government, and how they have been successfully applied. Great case studies http://hbswk.hbs.edu/item.jhtml?id=3605&t=innovation&noseek=one The Secrets of Successful Idea People http://hbswk.hbs.edu/item.jhtml?id=4156&t=marketing The Strategic Role of Marketing - In the Harvard Business School Press book Marketing as Strategy, London Business School’s Nirmalya Kumar argues that marketing must help drive organizational change. Q&A. Writing: http://www.copywriting.net/proper.html 40 Tips for 'Proper' English http://www.bartleby.com/141/ This is an online edition of the classic style guide by William Strunk, Jr. Originally published in 1918, it focuses on the rules of English usage and principles of composition most commonly violated. http://www.prweb.com/pressreleasetips.php tips on how to write a great press release Branding: http://www.fastcompany.com/magazine/58/marketing.html Article: How do you refresh a 243-year-old brand? By brewing a modern experience that combines the power of history with the allure of contemporary design. Guinness Storehouse, in Dublin, reimagines how a brand can perform for customers, employees, and the community. http://hbswk.hbs.edu/item.jhtml?id=3228&t=marketing Article: What gives some brands an extra lift? An avid cult following, that's what. At a session of the HBS Marketing Conference, experts debated the pros and cons of managing a brand that customers truly adore. http://www.inc.com/magazine/20020801/24464.html Article: Can chutzpah build a brand? Greg Schirf is betting the head off his lager that it can CORPORATE VIDEOS http://www.videouniversity.com/mwvch3.htm Marketing with video - Before embarking on any marketing video, know your script and have a clear vision of what you want from it. http://www.tvspy.com/nexttv/nexttvcolumn.cfm?t_nexttv_id=2381&page=1&t_content_cat_id=10 Value of TV News (the New PR)- The media and practice of PR continue to rely on each other for survival. But who has the most power? And who will inevitably influence the masses? http://www.tvspy.com/nexttv/nexttvcolumn.cfm?t_nexttv_id=1521&page=1&t_content_cat_id=10 Choose your own Ad-venture - Lets face it, advertising is a necessary evil. Evil or not - as an advertiser, don’t throw your money away to the wrong audience. Study your audience and advertise the right way. FUN STUFF http://www.dack.com/web/bullshit.html Bullshit generator. Great when we find ourselves in a dangerous rut when writing press releases. http://www.buzzkiller.net Blog site. not easy to navigate (it’s just a scroll-down page) but laugh-out-loud at some of the word inventions of PR practioners. A few journalists trying to stop a few thousand buzzwords. Crusading writers from forbes, fortune and elsewhere do their best to make the tech world safe for English majors.