Strategic counsel is one of the most valuable services One Giant Leap provides. The first thing we will do is meet with you to get a full understanding of your goals, your values and your business strategy. We then draw on our experience to recommend effective communication strategies and initiatives, to help you define an initial strategy or direction and to make strategic adjustments based on other events, industry dynamics, and business conditions.
After the initial meetings, strategic counsel can continue in an on-going ad hoc basis as well as in more formal settings.
Specific areas of strategic counsel may include:
General Planning. We will work together with you to review and help draw up marketing strategies, public relations strategies, plans, timelines, and budgets. We can also provide fresh perspectives on your current activities and programs.
Company and Product Positioning. It is very important to position your product and your company well in the market right from the beginning. We will provide counsel and feedback on various alternative positioning strategies.
Crisis Management. When something goes terribly wrong, we can help you to proactively minimize its negative consequences and address reactive situations as they arise.
